Another success for the wines from Benevento! From next November 10th, in fact, four Beneventano companies will be at “Prowine China 2018”, an important trade show in Shanghai
From next week, wine dinner, business meetings and exhibition stand for four Benevento wineries: Fontanavecchia, Fattoria La Rivolta, Torre a Oriente and Terre Stregate.
The charm of Sannio and the unique taste of Benevento wines point to new markets and look with interest to the East: it is the meaning of the Asian stage of the “Sanniocharms on New Markets”, composed of four wineries in the province of Benevento, Fontanavecchia from Torrecuso (leader), Fattoria La Rivolta from Torrecuso, Torre a Oriente from Torrecuso and Terre Stregate from Guardia Sanframondi.
China and Taiwan are the two countries involved in the promotional action, with an intense program that will involve the four Sannite wineries in dedicated events with operators, specialized press and importers.
The action is part of the project of Wine Promotion on Third Countries Markets of the Campania Region for the 2017/2018 year.
The four companies will be present, from November 10 on, in Shanghai and in Taipei, with wine dinner and tastings reserved to the specialized press and to the commercial operators and importers.
The choice of oriental markets, especially the ones of Shanghai and Taiwan, takes into account the expansion of this commercial segment. Plus, the evolution that is recorded in terms of taste, quality of products, in-depth analysis knowledge of grapes and wines.
The four companies have calibrated their presence, both at the fair and at the events of promotion and tasting, on the basis of specificity and commercial peculiarities. A moment of great importance for the Sannio for the opening of new horizons for the promotion of the territory and the marketing of Benevento wines in Asia.